The days of women suffering from bad bras are over. Say farewell to poor fit, underwire problems, inconsistent sizing and discontinued styles, and hello to an overdue revolution in bra innovation.
According to research conducted:
* Three out of four women have difficulty finding a bra that fits properly.
* Eighty-five percent are wearing the wrong size.
* Fifty-three percent of women have never been professionally fit for a bra.
It's time for a modern approach to undergarments. Women will no longer feel frustrated with improper fit, inconsistencies between brands and potential discomfort.
Instead JOCKEY bra's patented Volumetric Fit System replaces the 80-year old alphanumeric sizing format. This revolutionary fit system measures both the volume of a woman's breast, as well as her under-bust measurement, resulting in the closest thing to a custom-made bra. Women can now have a bra that they will enjoy wearing every day.