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Hershey takes wraps off new corporate logo

Bags of Hershey Kisses sit on a shelf at a store on August 7, 2002 in Hershey, Pennsylvania. (Spencer Platt, Getty Images)
Bags of Hershey Kisses sit on a shelf at a store on August 7, 2002 in Hershey, Pennsylvania. (Spencer Platt, Getty Images)
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Updated: 8/29 12:15 pm

HERSHEY, Pa. (AP) — The Hershey Company is rolling out a new corporate logo that features a stylized version of one of its most famous chocolate products.

The candy maker on Friday announced the new design, which adds a Kisses chocolate at the end of the company's name.

It's part of what the company calls a "disciplined identity system" designed to provide more consistency.

Based in central Pennsylvania, The Hershey Company has about 13,000 employees and generates more than $7 billion in annual sales.

 

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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