Make room Juan Valdez: Starbucks opens in Colombia

Starbucks is opening its first store in Bogota, Colombia, the first of 50 the company plans to open in the next five years. (Getty Images)
Starbucks is opening its first store in Bogota, Colombia, the first of 50 the company plans to open in the next five years. (Getty Images)
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Updated: 7/16 8:29 am

BOGOTA, Colombia (AP) — Make room Juan Valdez, it's time to meet the black-aproned barista.

On Wednesday, Starbucks is making its much-anticipated debut in the country synonymous with coffee after years of roasting Colombia's Arabica beans for billions of java lovers the world over. The three-floor coffee house in Bogota is the first of 50 that the Seattle-based company plans to open here in the next five years. In a nod to the country's proud coffee-growing tradition, it's also the only one in the world to serve exclusively locally-sourced coffee.

But will Colombians answer Starbucks' siren call and ditch a popular local chain bearing the bushy-whiskered coffee farmer's name?

 

©2014 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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