It looks like people aren't just going to Kentucky for the derby or the bluegrass.
These days visitors are also traveling there for the booze.
Thanks to the popularity of brands like Wild Turkey and Maker's Mark, the Kentucky Distillers' Association says tourism has increased by at least 10 percent.
There are six distilleries along Kentucky's "Bourbon Trail," including Jim Beam.
According to the Distillers' Association, the big bourbon business brought more than 450-thousand people to the area last year.
And apparently the profits are pouring in from more than just whiskey.
Travel experts say brewery tours, especially for microbrews, are growing too.