ALBANY, N.Y. – The Times Union Center will host the Eastern Region Pop Warner Cheer and Dance Championships November 15-17.
More than 12,000 cheerleaders and their families will be coming from eight different states to cheer at the arena.
The event is also projected to bring in more than $3.3 million in revenue to Albany County.
Estimates suggest visitors will spend over $1.9 million in direct spending at hotels as well as the Times Union Center and more than $1.3 million in indirect spending at gas stations and restaurants. This will bring over $270,000 in local tax revenue to the County.
The Cheer and Dance Championships is in the first of a three-year agreement with the Times Union Center, and will bring more than $10 million in spending and nearly $1 million in tax dollars to Albany County throughout that time.